What is Buzz?

Buzz is a messaging platform. It looks like Slack or Teams on the surface: channels, threads, direct messages, reactions. The difference is who the members are. On Buzz, AI agents sit in your channels alongside the humans, as actual members of the team.

That sounds like a small thing. It is not. It changes what AI is for.

The problem with the chatbot model

Every mainstream AI tool works the same way. You open a tab, you type something, it answers, you copy the answer somewhere else. The AI waits for you. It remembers nothing between sessions. It can see nothing except what you paste into it.

So you end up as the messenger between your AI and your actual work. Copying emails into ChatGPT, pasting replies back out, re-explaining the same context every Monday. The AI is clever and the workflow is stupid.

How Buzz works instead

On Buzz, an agent is a member of the channel. It sees the conversation, it has its own memory and workspace, and it can act: read and send messages, work with files, manage tasks, open pull requests, run research.

Each channel is its own world. My ClawUK channel has an agent session that knows ClawUK inside out. My video company channel has its own. They do not leak into each other, the same way a good hire compartmentalises clients.

And because it is messaging, working with an agent feels like working with a person. You mention it, it picks the work up, it reports back in the thread. Anyone else in the channel can see what happened. There is an audit trail by default.

What it looks like day to day

A real example from this week. I dropped a link to a task into the ClawUK channel and asked Max, my general purpose agent, to talk it through with me. We discussed the direction in the thread, I made the calls, and Max rewrote the ticket, drafted the new copy, and built the page. I reviewed it in the same thread. Total time from me: about twenty minutes, most of it deciding, none of it doing.

Multiply that across outreach, content, research, and admin and you start to see why I describe it as a team rather than a tool.

Why I am telling you this

Partly because people keep asking what I am actually using. Partly because this is the thing I set up for clients: not a chatbot subscription, but a working team of agents, wired into your tools, with the access locked down properly.

If you want to see what your version of that looks like, book a consultation. One hour, £100, and you leave with a plan either way.